Unique Triathlon Event, ‘Tri-Fest’, Launches in the UK in Partnership with Jaguar

Jaguar is the headline partner of Tri-Fest, a new UK triathlon event that combines sport, food and music to guests of all ages. Tri-Fest will take place from 20th to 21st July 2019 at Dorney Lake, an iconic facility that boasts a world-class Triathlon course and race facilities.

Several Triathlon races will take place over the course of the weekend, with individual, team and children’s events on offer. Tri-Fest organisers are catering for competitors of all ages and abilities, and will be creating a genuine festival atmosphere with a range of additional activities.

Alongside Olympic, Sprint and Super Sprint Triathlon distances, there will be a live music stage, a champagne garden and glamping facilities. Jaguar will also be offering a range of dynamic driving experiences in some of its latest models.

Tri-Fest is the first festival of its kind in the UK, looking to build on a national trend for fitness and wellbeing. The concept was developed between partners Chad James, David Paton and John Lunt, who saw a gap in the market for a more active weekend festival occasion. By uniquely mixing the UK staples of sport, food and music, the Tri-Fest organisers will create a truly special event that stands out over the summer.

Speaking about the festival, David Paton, Co-Founder said: “We’re very excited to announce Tri-Fest with our headline sponsor Jaguar. I’ve helped organise many sporting events and I think there’s a wonderful opportunity to offer fitness enthusiasts and triathletes a new sort of race experience. I also think there’s a big opportunity to encourage people who aren’t usually active to sample something different and challenge themselves with friends and family, without the competition, while having fun.

“Tri-Fest is about celebrating Triathlons but also about creating a festival experience around it, with music, food and drinks, and lots of events in-between. We want racers to bring their friends and family and to celebrate the weekend, rather than just turning up and going home after the race. We’ve secured a wonderful location and we’re busy behind the scenes working with lots of different partners to offer attendees something truly memorable.”

Anthony Bradbury, Marketing Director at Jaguar Land Rover UK, said: “This is Jaguar’s first Triathlon partnership and we are delighted to play our part in helping grow the sport in the UK by not only bringing a new event to the Triathlon calendar, but one that appeals to all abilities and families. In addition to dynamic driving experiences for guests, we will also be providing vehicles from the award winning Jaguar range to the event operations team, for use throughout the Festival. Triathlon is a natural fit for the Jaguar Brand; the Art Of Performance is about exciting the senses and delivering moments to remember, just as Tri-Fest will undoubtedly do”.

Tri-Fest organisers are busy behind the scenes organising fantastic additions to the event that will make it a fun filled, unforgettable weekend for all the family to enjoy.